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The First Italian World Design Day Successfully Held at Tongji University

By:College of Design and Innovation  Published:03/03/2017 
On March 2nd 2017 the first Italian World Design Day was successfully held at Tongji University. Mr. Stefano Beltrame, Consul General of the Consulate General of Italy in Shanghai, and Professor WU Jiang, Executive Vice-President of Tongji attended the event and delivered speeches onItalian manufacture and its culture.
Professor Daniele Balicco from École des Hautes Études en Sciences Sociales(EHESS), France and Istituto Europeo di Design(IED), Italy delivered a speech entitled Italian Design - a Lifestyle, which depicted a perfect combination of tradition with modern style and the concept of light design. Professor Andrea Baldini fromthe Art Research Institute of Nanjing University explored the issue of regional product design,which brought about discussions on local skill protection and innovation among the audience. The two speakers, as publisher and co-author, shared part of the Chinese version of their book called Made in Italy and ItalianCulture: Survey on the Italian Contemporary Identity. The bookcoveredfashion, literature, architecture and food, and presented Italian contemporary culture from the perspective of Italian manufacture.